Show Me the Blog Day 1 - After Lunch

If you want to read the information from the 1st half of the day.  Go to http://pscherry.blogspot.com/2011/10/show-me-blog-day-1.html

Gus Wagner from @RocketGroup presented first

• Communication w/ elected officials.  Amazing how many people have talked with Governors and National senators/reps face to face in this room
• Over 1/2 a million elected officials across the USA (including judges, school boards, etc)
• Staff members are the ones keeping in touch, and reading the messages.
• chances are increasing that your elected officials are active on twitter or facebook
• What is #AstroNetTurfRoots mean?
• Use social media to create REAL 
• Missouri & social media
• 2.74mil Facebook accounts
• 12,753 Twitter accounts
• @techlh: Missouri is 42% below the national average in twitter usage WOW
• Identify the person speaking, even if you have multiple people tweeting
• Empower the people you bring together.  Give them something to do
• Use the tools to COMMUNICATE and EDUCATE the people who REGULATE our lives.
• @robynsworld: are you unsure who is using the social media accounts for your elected official? ASK them! Also interact w/them

Finding the Networking Value by Lakesha Brown of XD Web Solutions

• It's not just being online, but in WHO YOU KNOW
• Why network?  To Be:
• Better Known
• Better Connected
• Better Equipped
• Don't just yell or broadcast to people.  Be sure to interact & listen
• Multiple tweets from @glamkitten88, who summarized this session VERY well:
• No one wants to be THAT guy - the guy who broadcasts and shouts messages.
• 80% engaging content - be relevant online.  20% talking about yourself.  Interact with and engage others more than anything else.
• Social media is not a strategy or a tactic - It's a channel
• Share your content and others' content.  Always.  Spread the love! #smbstl (This includes RT'ing.) 
• Share more, and give to others.  You will get a LOT back
• Twitter chat sessions help join people with the same interests
• Google Doc w/ 
• @glamkitten88 said it best "Twitter chats help you connect with new people and gain followed in the process. #smbstl(Plus, they are super fun!)"
• Don't forget the e-mail signature w/ links

LinkedIn for Everyone by @NickGilham

• #1 Social network for Professionals (Facebook for business people)
• What is LinkedIn
• Online Resume
• Corp Espionage tool
• Job Board
• Question/Answer site
• 75 Companies on Fortune 100 use Linked in for Hiring
• There is a WSJ article about your LinkedIn Photo (http://online.wsj.com/article/SB10001424052970203388804576613561719372694.html)
• Don't take the default 'personal note' when connecting to someone on LinkedIn
• Specialties is a chance to repeat items in your summary.  List multiple items separated by a comma.
• Use the Skills that LinkedIn has in their system.  It links to more information
• Premium account
• Gives you more visual information about who visited your profile
• Industry information about those who visit you
• Keyboard search info on your profile
• Use http://inmaps.linkedinlabs.com to see more information on your relationships

How to engage your audience by Eli Rose Social

• Don't forget to keep the About page of your blog updated.  E-mail address and Twitter handle w/ links
• Be sure to use your real e-mail address when commenting.  Bloggers don't want to see noreply@whatever.com
• @robynsworld gave the following tweets
• Blog Engagement - leave comments on other blogs, be sincere, show you've paid attention #smbstl 
• Facebook uses EdgeRank - algorithm based on affinity x weight x time decay. It means interact on FB so you show up for others
• Want to make custom tabs, run sweepstakes, etc. on Facebook? Try Shortstack http://bit.ly/pc17lZ
• Way to check your engagement. Used www.EdgerankChecker.com
• Twitter interactions
• Create Twitter lists
• Twitcleaner
• Formulists
• Use caution w/ automated tools
• LOATHE for AutoDM
• Triberr is like AutoDM