Instant Blogging w/ sKIDmarks
- This lady was FUNNY
- @robynsworld:
- Instant Blogging Rule #1: Design a single-minded page layout. Make it obvious to visitors that they know what you are about
- Natural eye flow when someone visit your blog is a Z pattern
- Create content that gets people talking
- Take the emotion out of negativity against you. Use facts
- Create a work space conductive to creativity and fresh ideas
- Don't be afraid to adjust until you find your sweet spot
- Laugh at yourself, and be personal
Listening to @OffEatenPathSTL at #SMBSTL - talking about the top tips for food blogging
- Be consistent when blogging #SMBSTL - pick a schedule and stick to it
- Don't be embarrassed, but ask permission before taking pictures of anything but the food
- Don't be a SNOB. Use real world conversational words
- Be engaging, by being yourself & asking questions
- Think outside the box
- Did a Vegan challenge & Spicy challenge
- Learn your voice. Don't try to be someone you are not
- If you take free stuff, then there may be doubt of if your review was influenced by that
- Take a lot of pictures
- Never use a flash w/ dim lighting
- It make take 50 to get 1
- Try everything
- Have LOTS of fun
Men vs Women in the blogging and social media scene
- Great @stlwomeninmedia session with @daniellesmyname @joshkocurek
- There were 4 men in a room full of women
- The current business world still is mostly men and not women
- If you have built up credibility in an industry that is typically for the other 'sex', then it doesn't matter what sex you are.
- Social media is typically under the PR department. Which has been a "pink" profession typically.
- Marketing uses "sex sells" all the time
- @showmeblogstl: Panelist @joshkocurek says sports is a traditional gender type of realm, but ladies are now getting their sports on!
- @compostqueen: Male and female lines are blurring in social media. If you write good content people won't care if about the sex of the author.
- @blondishnet: A lot of bloggers are turning to including vlogging. I am too.
They had some contest drawings before the last session. I have been eating ice cream by @getfrostbite, and won a free pint. My wife will be happy.
Building and Maintaining Relationships with Brands by @robynsworld
- The Robin way of doing things
- Brands (and you are one) should not broadcast only. They should interact in the media of choice, not just tell you to call a phone number.
- @crazycoolcrafty: Watch what the brand is doing. Keep an eye on them (stalk them!!) Are they broadcasting only or do they interact?
- @blondishnet:
- Sometimes when you have blogged for a long time & have great traffic, brands will approach you. VistaPrint did with me.
- "If I gave up blogging because of no comments when I started blogging, I would have given up in 2003. Persevere!"
- Don't sell, just make them a friend by building the relationship
- @bellebutters: I have a 3R rule for social networking: rapport, relativity, relatable. @RobynsWorld emphasized this!
- @daniellesmyname Tweeted the following
- 'gush abt brands before you even have a relationship'. Be an advocate. they'll notice
- I think social media #ROI can be EASIER to measure than traditional ads. what's the ROI on that commercial? that billboard? flyer?
- And yes, offline influence is influence. Include that in your pitch to a company
- Some people hate to admit it but numbers do count. It measures your sphere of influence
- @jplovescotton: If you want to get monetized, maybe do a little for free but don't let it take too much time, effort. Can cut them off
- @nickgilham: Want to learn how to stay in your lane? Check out this ebook by @TheCubicleChick #SMBSTL http://ow.ly/75M9u
- Disclosure at the bottom of every review
Great event, and lots of good ideas
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